Website form is the main point where we can build up a database of users and get user data which can be used for business development. Form are the important part of website development.
Logging into any web site, inquiring about products or service or make any kind of purchase form are filled everywhere. Every website has form in it. Right from any e-commerce, recruitment, event management or matrimonial website. Ever website on the digital platform has form in it. These forms play a vital role in increasing conversion rate between any business and customer. But these forms are designed in a very bad way which reduces customers interest in filling them.
The form should be incorporated in a proper place because it can take away customer too. As these form can be irritating to some people and end up with low conversion rate. People would also not like to visit such website which needs to fill form just to view the website.
Simple rules for designing a form:
When a visitor visits your website and goes on to buy the product and needs to fill the form but the customer finds the form complicated he leaves the website without buying the product and you lose a potential customer. This happens when the form is complicated and difficult to understand.
Proper name to buttons.
Labeling matters the most while gaining a customer. When a block of form is not labeled properly the customer doesn’t understand what has to be filled. The visitor of the website get confused and then fills up and wrong data which is of no use or leaves the website.
Mobile friendly forms
Mobile and smartphone devices are used on a large scale. As per the study, it is found that most valuable customers are from the mobile platform. It then becomes important to design forms that work well on the smartphone. As mobile phone are portable and easy to use people use it most of the time to buy or search anything. This makes it important for a form to be mobile friendly.
Use of short forms
Forms never should be long and with too many fields. Users or customer don’t really like to sit and write down every detail or information. Hence organizing the form in a proper way that could take much of the information and still be short makes it a good for acquiring users and customers.
Proper explanation of fields
Some fields in the form need to be explained properly to make the user understand and make them explain why they need that piece of information. The sometimes customer doesn’t like to reveal some of the data which is personal in that case it becomes mandatory to give an explanation of field.
Getting a form filled is all about trust. When a customer or person has the trust your business grows with potential users. This makes a business successful. Developing a site, App or both and including a proper form to it can help business grown and the conversion rate too. EclatSol Technologies is one of the leading all-round website and Application development company in Pune. Get connected with us to get your business to new on the right path to success.